Marchon has launched a campaign to increase public awareness of the Nautica brand among its key target market. The campaign began at the Stella Artois Tennis Championships on June 16, followed by the Royal Ascot on June 26. Nautica representatives gave away selected Nautica sunglasses, branded sunglass holders and branded key rings. The sampling is set to continue at the Goodwood races this month and at the polo at Cowdray Park in August. Marchon stated that attendees at these top class events fell into Nautica's target market and the sporting events were chosen because they tied in with Nautica's high performance lenses. Andy Skitmore, Marchon UK managing director, said: 'We liked the idea of taking Nautica branded items out among our potential customers and causing a bit of a stir; we are confident that the campaign will have created a talking point and the exposure will definitely help to raise general awareness of Nautica Eyewear in the UK.'