ABDO teams up with digital radio station Fun Kids

ABDO has teamed up with digital radio station Fun Kids to raise awareness of eye care and the role of optical practices with children and their parents.

The optical body created an educational audio series of eight five minute episodes plus shorter features called the Hallux’s i-Guide.

Initial broadcasts commenced on September 1 and will run until September 14. As part of the campaign, a section has been added to the Fun Kids website and competition launched to drive listener awareness.