Acuvue Oasys with Hydraclear lenses from Johnson & Johnson Vision Care will be hitting TV screens next week when they are featured on the new Living TV series Britain's Next Top Model.
The series follows the success of the American version of the show to find the next British catwalk queen.
In the third episode, to be aired on Wednesday September 28 at 9pm, viewers will see the aspiring models being fitted with Acuvue lenses by Ian Pyzer, Johnson & Johnson Vision Care professional affairs associate of the UK and Ireland.
J&J Vision Care also launched a two-month TV and cinema advertising campaign last month with appearances in popular TV programmes such as Big Brother, The Simpsons and Coronation Street.
As part of the TV campaign, consumers have the chance to go online to request a free trial pair certificate for either 1-Day Acuvue Colours, Acuvue Advance with Hydraclear or Acuvue Oasys with Hydraclear Plus.
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