Johnson & Johnson Vision Care is bidding to boost exposure of its 1-Day Acuvue Define contact lenses through a consumer campaign beginning next month
Johnson & Johnson Vision Care is bidding to boost exposure of its 1-Day Acuvue Define contact lenses through a consumer campaign beginning next month.
The campaign includes TV and online advertising and a TV sponsorship partnership.
Dr David Hall, Johnson & Johnson Vision Care UK and Ireland general manager, said: ‘Trial is key to success and a free five-day trial of 1-Day Acuvue Define is a fantastic opportunity for eye care professionals to engage with existing lens and current glasses wearers.’
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here