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J&J launches 1-Day Acuvue Define campaign

Contact lenses
Johnson & Johnson Vision Care is bidding to boost exposure of its 1-Day Acuvue Define contact lenses through a consumer campaign beginning next month

jjJohnson & Johnson Vision Care is bidding to boost exposure of its 1-Day Acuvue Define contact lenses through a consumer campaign beginning next month.

The campaign includes TV and online advertising and a TV sponsorship partnership.

Dr David Hall, Johnson & Johnson Vision Care UK and Ireland general manager, said: ‘Trial is key to success and a free five-day trial of 1-Day Acuvue Define is a fantastic opportunity for eye care professionals to engage with existing lens and current glasses wearers.’

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