Adlens and Mondottica state aims

Variable focus eyewear company Adlens and global eyewear distributor Mondottica used Mido to officially announce their joint-venture partnership to facilitate the sale of Adlens' products in Europe.

Mike Ferrara, CEO and executive chairman of Adlens, said that it was Adlens' first Mido and teaming up with Mondottica meant new targets in Europe were possible. He added that 200,000 people were wearing the variable focus product today and, as well as Third World solutions, the technology was 'game-changing' in the First World.

The 50/50 joint venture, Adlens Europe, would see Adlens' products sold in Europe and other select markets by Mondottica's sales and marketing team, said Ferrara, who predicted product improvements every year.