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Adlens targets Latin America

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Variable focus eyewear firm Adlens announced a joint venture with global eyewear distributor Soluciones Opticas Group during Vision Expo East last weekend.

The agreement resulted in the creation of Adlens LatinAmerica to sell Adlens' Hemisphere and Emergensee products in the Latin American market.

The project would initially include a range of commercial distribution channels led by 400 stores of the Walmart Group, Adlens said. There were plans for expansion into Chile, Panama, Argentina, Colombia and Venezuela.

'Soluciones Opticas Group has an outstanding established reputation in the eyewear industry across the globe,' said Adlens CEO and executive chairman Michael C Ferrara. 'This strategic partnership will strengthen our position as we prepare to launch our products into the Latin American market.'

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