AirOptix is new name for Ciba Vision's O2Optix

Ciba Vision has announced it is changing the brand name O₂Optix to Air Optix, which will debut in the Europe, Middle East and Africa (EMEA) regions this summer.

The contact lens company said it decided to change the brand name in order to further communicate the benefits of silicone hydrogel and to avoid potential conflict with another non-industry related brand present in the region.

Air Optix, launched in the German market last year, has been ‘successfully received by consumers and customers’ and Ciba Vision said it was committed to ensuring a smooth and seamless brand transition in other markets.

A new marketing campaign will take place this summer in order to raise awareness of the new brand and further educate consumers about the importance of healthy eyes, added the company.