CIBA Vision UK will launch Air Optix Individual, currently the only made-to-order silicone hydrogel lens on the market during this year's BCLA Clinical Conference which opens today (Friday).
The company will make a presentation on the clinical performance and benefits of Air Optix Individual on the second day of the show (June 2) in the Exchange Auditorium, prior to the BCLA Medal Address.
In addition, practice management expert Dr Gary Gerber will be presenting advice to practitioners on how to launch a new product into their practice and differentiate themselves from their rivals.
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