AMA sponsors leaflet drop with Partnership

Frame supplier AMA Optic is launching the second phase of a marketing support programme to help its 1,000 top customers attract more patients by sponsoring a million free promotional leaflets.

Practitioners can choose whether the leaflets, which can be personalised with their practice address and marketing message, should be used to attract new patients through a household leaflet drop or to generate more appointments from existing patients by being sent out with recall letters.

The campaign is built around the theme of 'Looking for quality and value' and promotes 'five key benefits of using an independent optician'.

AMA Optic is carrying out the promotion in conjunction with the Independent Marketing Partnership, a marketing support group for independent opticians.