A new patient video and online hub were launched by the Association of Optometrists (AOP) to showcase the support optometrists offer patients during their lifetime.
The ‘Optometrists: here for you throughout your life’ public awareness campaign included a 60-second animation explaining the vital role of optometrists during five life stages, plus a dedicated online hub for patients.
Paul Alexander, AOP policy and governance manager, said: ‘It is not an uncommon perception for optometry practices to be viewed solely as commercial businesses rather than the clinically trained healthcare providers they are, and we are determined to change that view.’
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