AOP video showcases career support

A new video, produced by the Association of Optometrists (AOP), showcased the career-long support it provides for its members.

The video featured a locum, business owner and early career member who explain why they valued the AOP’s professional support in serving, safeguarding and promoting their interests.

‘We’re excited to share members’ stories about the value they place on membership in our new video. It is important to represent the voices of our members to give a well-rounded view of the support the AOP provides throughout their careers,’ said AOP marketing manager Louisa Cliff.

The AOP is also rolling out a brand refresh with a brighter colour palette and graphic patterns as part of its five year strategy to focus on policy, campaigning and external affairs.