Brulimar Optical Group has launched a new website for its Bench and Bench Kids eyewear brands. Designed to capitalise what the manufacturer described as high demand for the two popular ranges, the site has been developed in partnership with ICT consultants Itonic Solutions to better handle the growing traffic for sales of the brands.
The new Bencheyewear.com site features 360° rotating images of each model, online check-out facilities and a dedicated portal for practices to access the newest designs, current prices and recent developments.
Howard Librae, managing director of Brulimar Optical Group, said: 'We felt it was important to capitalise on the brands' huge appeal, and this website has been crafted into a dedicated B2B sales platform which provides a direct channel from Brulimar to the buyer.'
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