Frame buyers go unbranded

The Brulimar Group has reported a record 40 per cent jump in sales of its non-branded eyewear collections, citing the trend towards consumers opting for generic frames in the current economic climate.

According to the company, sales of its Carousel and Top Secret ranges for adults and children have grown 40 per cent in the last six months with current sales across these two collections averaging 75,000 frames per month.

Financial figures released by Brulimar also show that like-for-like sales of the company's branded collections, including its Bench, Hooch and Playboy collections for the adult market and Bench Kids, Barbie, Action Man, Superman and Batman collections for children, also grew 11 per cent.