Birmingham Optical to partner Polaroid

From its central laboratory, Birmingham Optical will offer next-day service on single-vision, flat top and progressive lenses. Birmingham Optical's managing director, John Cooper, said: 'We are absolutely delighted to have signed this agreement. Polaroid is a true global brand, and as the market continues to become more sophisticated, it is ideally placed to serve the needs of the discerning sunglass buyer.' Nancy Black, European sales & marketing director for Polaroid, said: 'We have been aware for some time that the Polaroid brand would be best served by working with a partner who was able to provide state-of-the-art Rx finishing, with a high profile in the marketplace, and a proven track record of distribution of worldwide recognised products. We decided that Birmingham Optical offered the perfect opportunity to reinforce our brand.' Birmingham Optical, meanwhile, is about to increase its IT investment. The company will launch a corporate website in the spring and has promised an improved customer support network for its IT-based optical equipment.