Polaroid pushes polarising lens as it relaunches in UK

The company's new Polaroid RX lens is being particularly marketed to drivers, as it offers a dramatic reduction of glare. The polarising film is imbedded into the lens in such a way that separation is virtually impossible, says the company. Polaroid is therefore offering a lifetime warranty against delamination. The technology also allows for a finished lens with a centre thickness of 1.8mm and a fitting height of 20mm to allow the lens to be glazed into today's fashion-led small sized frames. The lenses are available in grey and brown and come in single-vision, progressive and flat-top 28 bifocal lenses. The single-vision base curves are 2.25, 4.25, 6.25 and 8.25. Base curves for progressives are 2.5, 4.5, 6.5, 8.5, add 1.00 - 3.00 in 0.25 D steps. Flat top 28 base curves are 2.25, 4.25, 6.25, 8.25, add 0.75 - 4.00 in 0.25 D steps. All prescription lenses absorb 85 per cent of visible light and 100 per cent of UV light. The company's core business remains in polarised lenses and its own sunglass ranges - flagship brand [X]oor, Polaroid, Furore, Sports, Kids and Prescription. All its frames are handmade in Italy. - For further information on Polaroid, contact 01582 632000