See and be seen

Polaroid Eyewear's acquisition by leading US sunglass company StyleMark last month has catapulted the inventor of polarising lens technology to the forefront of the worldwide sunglass market.

The company already commands a leading position throughout Europe and Asia but it now forms part of a firm that sells over 50 million pairs of sunglasses in the US and distributes over 20 renowned brands including Nine West, Speedo, Disney and Revlon.

Commenting on the acquisition, Stylemark CEO Mark Ascik said at the time: 'StyleMark is excited about this opportunity to continue our global expansion, expand Polaroid's eyewear brand presence in the United States and take advantage of the synergies that exist between the two companies.'