Eyewear brand BlooBloom has teamed up with Zeiss to offer ‘the thinnest and lightest lenses available’ while staying true to its ‘ethos of fair pricing’.
Bloobloom co-founder Abbas Manai said: ‘At BlooBloom, we’re constantly asking ourselves how we can do more and better. That’s why we’re thrilled to announce our latest partnership with Zeiss.'
Anti-scratch, anti-reflective, easy-clean and anti-UV protection are among the features offered by BlooBloom Zeiss lenses, according to the company.
BlooBloom Zeiss lenses were said to be 16% thinner and 49% flatter than otherlenses on the market, with point-by-point optimisation using 700 free parameters.
Zeiss also offered BlooBloom customers a one-time replacement for scratched lenses within two years of purchase.
Earlier this year, BlooBloom announced plans to open five sites in London that will include sight testing services as part of a wider UK expansion plan.