Brulimar eyes ÔtweenyÕ market

Brulimar Optical Group has announced its distribution deal for the Pepsi and Pepsi Max eyewear brands.
Aimed at the ÔtweenÕ market (children aged nine to 15), the frames give them another way to express their individuality, according to the company.
The collection, available only through optical practices from September, features six fashionable designs in classic colour combinations.
They have been designed for narrower faces and have branding on the temples.
Managing director Howard Librae commented: ÔOften children want to express their individuality by buying into a lifestyle brand. Pepsi is a young and very active brand that will appeal to young people who aspire to own-branded eyewear, but are not ready to buy premium products.Õ
u Further details are available on: 0161 872 0190.