Carl Zeiss iDemo gives dispensing benefits

Carl Zeiss Vision has released the iDemo lens consultation software, designed to better the patient experience at the lens dispensing stage. The company said the software was an easy-to-use, interactive tool that made the process of choosing and recommending lenses an engaging experience. iDemo helps explain different lens types to patients and helps them visualise benefits of coatings with demonstrations.

Peter Robertson, CZV marketing and communication director, said: 'When it comes to perhaps the most important sensory organ in the human body - the eyes - consumers are still surprisingly half-hearted in choosing a particular brand for their spectacle lenses. While many consumers have a very concrete image about the brand of frames they prefer, they are largely uninformed about the most important criteria regarding the selection of their lenses. Moreover, recent research shows that more and more consumers are willing to pay more for superior lenses if they are better informed; this was the motivating factor that led to the development of iDemo by Zeiss for dispensing staff.'