Child friendly

Specsavers has launched the first UK TV campaign for its expanded range of children's spectacles.

The advertisement shows a car bonnet being repeatedly hit by an electric garage door.

It is revealed that the perpetrator is a boy trying to operate his radio controlled car with the garage door controller.

As the boy bemoans 'Dad, my car's broken', the 'Should've gone to Specsavers' strapline appears followed by the kids' range promotion.

The commercial, aimed at parents during their children's school holidays, will be broadcast on national TV from August 1.