Optimax airs lens implant adverts

Optimax has recently launched TV advertising campaign to promote its range of lens implant procedures.

The new advert, which will broadcast across regional ITV, UK digital and satellite channels, was filmed at several locations, including the company’s head office. It features Ivka Gorianni, an accountant who had multifocal lens treatment with the multiple.

‘I originally went to Optimax so I could read and use the computer without glasses. But they were able to treat the short-sight, the long sight and my astigmatism, which was amazing. It was like having youthful vision given back to me,’ said Gorianni.