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Clapton moves to De Rigo

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Eyewear company De Rigo has appointed Paul Clapton as the new UK subsidiary director.

Clapton spent seven years as a national accounts manager in the contact lens field, working with the independent sector. He was national sales manager for Signet Armorlite/Kodak Lens ophthalmic lenses, working alongside regional groups and independents to build the Kodak Lens Vision Centre programme to over 150 stores across the UK.

De Rigo said Clapton's expertise lay predominantly in the understanding of the commercial challenges being faced by independents in difficult trading conditions. It added that he was skilled at working with and promoting global brands, with emphasis on brand equity and strong consumer awareness to build business. He has written and delivered optical retail training presentations as well as speaking at industry and CET sponsored events.

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