Comedian James Corden has shot a promotional video clip for vision charity Sightsavers directed by fashion photographer Rankin.
Corden presents his tongue-in-cheek summary Feel Bad Four of how to present a charity advert, using guilt, comedy, empathy and shock.
Director of UK funding and marketing Susan Adams said: 'Sightsavers wanted to create something that was completely different to anything we've done before. But at the same time we wanted to highlight the shocking facts about avoidable blindness and the work that Sightsavers is doing to stop this.'
The advert was launched this week to coincide with World Sight Day today (October 11).
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