D&A selects direct marketing agency

Dollond & Aitchison has chosen Sharpen Troughton Owens Response (STOR) to be the holder of its £4.5m direct marketing account.

The agency beat EHS Brann Cirencester, while Target Direct DLKW Dialogue, which handled D&A’s in-branch and local marketing activity, was eliminated at an earlier stage.

STOR will develop a customer-relationship programme to integrate the new positioning of the brand.

D&A’s head of customer relationship and marketing, Tim Bean, said: ‘We’re excited about working with STOR and feel certain that together we’ll be able to help more customers understand why D&A sees eye care differently.’

Martin Troughton, a managing partner at STOR, said: ‘This commitment demonstrates the size of Dollond & Aitchison’s ambition.’