Organisers have unveiled details for the UK’s biggest campaign for vision and eye health.
National Eye Health Week 2015 will take place between September 21-27, focusing on a different theme each day of the week
Topics this year were to include You and Your Eye Health, Nutrition and the Eye, Technology and UV Protection, organisers said.
David Cartwright, chair of National Eye Health Week, said: ‘The latest Health Survey for England highlights a real disconnect between people’s perceptions of their eye health and the stark reality with one in five respondents who rated their eye health as “excellent” or “very good” admitting that eyesight limits their activities at least sometimes.
‘As part of our You and Your Eye Health campaign we want to inspire people to take better care of their eyes and enhance their everyday lives.’
‘Focusing on a different daily theme gives us the opportunity to continually refresh our communications and reach out to some of those groups most at risk of avoidable sight loss. Reminders about the importance of regular sight tests will be a constant thread running across our diverse range of activities.’
Eye care practitioners, public health professionals, GPs and pharmacists were being encouraged to join the campaigning, with free resource packs on the Vision Matters website (www.visionmatters.org.uk).