Eye to Eye walk advertises on tube

Moorfields Eye Charity has launched a campaign on the London Underground to raise awareness of its annual Eye to Eye fundraising walk.

It will be the 10^th anniversary of the event on June 23 and it has raised over £900,000 for Moorfields to date.

Campaign posters are being shown on the tube platform and escalators at Old Street station, as well as an animation on a digital screen at the ticket office.

Moorfields Eye Charity will celebrate the anniversary with a street party, featuring food, kids' activities and live music at the start and finish point of the walk.