Eyewear Company steers as new Bollé UK distributor

^{Richard Heppell, new chief commercial officer}

Bollé Brands announced that the Eyewear Company has become the official distributor for its Bollé and Serengeti optical products in the UK.

Bollé also partnered with AMG Group to distribute its sports products as the brand sought to enhance channel specialisation and optimise local warehousing.

Francois Benaben, president of Bollé Brands sport and luxury division, said: ‘We are confident that the future is promising for both our new distributors and our esteemed customers. We extend our heartfelt appreciation to our existing UK partners and customers for their steadfast commitment to our brands throughout the years.’