Richard Heppell, new chief commercial officer
Bollé Brands announced that the Eyewear Company has become the official distributor for its Bollé and Serengeti optical products in the UK.
Bollé also partnered with AMG Group to distribute its sports products as the brand sought to enhance channel specialisation and optimise local warehousing.
Francois Benaben, president of Bollé Brands sport and luxury division, said: ‘We are confident that the future is promising for both our new distributors and our esteemed customers. We extend our heartfelt appreciation to our existing UK partners and customers for their steadfast commitment to our brands throughout the years.’
Bollé said existing orders would be transferred to the new distribution partners and negotiated terms and prices would remain unchanged to ensure uninterrupted service.
Robert Wilson, account director at the Eyewear Company, said: ‘This exciting development ensures the Eyewear Company will be able to offer Opticians a complete package of superior products to support their business needs into the future.
‘Bollé and Serengeti already offer an incredible point of difference to independent opticians with their sunglasses, and, with the introduction of ophthalmic collections, both the Eyewear Company and Bollé Brands are ideally placed to help opticians create a vibrant and successful future.’
UK distribution channels for Bollé Safety and SPY+ remain unchanged, as well as Rx customer support channels. Bollé Safety, the company’s personal protective equipment (PPE) brand, also announced the appointment of Richard Heppell as its new chief commercial officer.
Heppell has 27 years of experience in the safety and PPE industry, and joined from Showa, a manufacturer of medical and industrial PPE hand protection, where he was president and chief operating officer for America, Oceania and EMEA.
‘I’m looking forward to working with the team in continuing the company’s proud history with a long-standing tradition for their trademark combination of quality, innovation, performance, fit and comfort,’ he said.
