Fight for Sight launches new identity

‘Save Sight. Change Lives’ was the new slogan introduced by Fight for Sight as part of a bold new identity and vision, launched via the charity website.

A new logo was said to resemble an eye and eyelid below it, which curves upwards to resemble outstretched arms in dark navy and aqua for AAA contrast accessibility.

Keith Valentine, Fight for Sight’s chief executive, said: ‘The brand is aesthetic, accessible and paired with a distinctive tone of voice, which denotes an optimistic future for us as a charity and, crucially, for everyone impacted by vision loss.’