Films to inspire young glasses wearers

A new campaign has been launched by Transitions Optical.

Four films have been created to explore the lifestyle of individuals who have found their ideal eyewear solution, each telling a relatable story to the audience. The goal is to make Transitions ‘into a lifestyle brand to inspire and create desire among young glasses wearers’.

The company has been investing in a variety of media outlets to raise awareness of its light intelligent lenses and to encourage spectacle wearers to consider the benefits of using them.