Hammonds takes to streets

Staff at Hammonds Eye Practice got into the swing of things with Pudsey Bear at a fundraising event last month.

The practice, located in Tottenham, London, held a charity day in aid of Children in Need, giving out balloons and badges. Optometrist Moaz Nanjuwany (far right) was a community figurehead following rioting in the area earlier in the year and combined with local traders for the Children in Need event.

He took to the streets with three other practice staff for three hours. They also used the opportunity to hand out practice leaflets.

'PR is something we are doing constantly,' Nanjuwany said. 'It is not a boutique-type practice and because our dispensing is out the back we try to raise awareness in the community.'