iDay24 explores business potential of dry eye

^{Beth Ralph, Purvi Thomson, Dermot Keogh, Sharon Flora and Andy Clark}

Over 90 eye care professionals attended Independent Days ’24 at the National Conference Centre in Birmingham on July 8, which explored the business potential of dry eye services. iDay24 was organised by Proven Track Record and hosted by Andy Clark, who co-created the Dry Eye Project and taught practices how to set up a dry eye clinic. 

Nick Atkins, director at Proven Track Record, said: ‘The information and ideas presented by our stellar speaker line-up really helped delegates decide on whether dry eye clinics were right for their practice and just how far they wanted to develop the service.