Free eye tests have been deemed a significant challenge to independent practices by speakers at Independents Day held this week at the Motorcycle Museum, Birmingham.
The event was attended by optometrists, dispensing opticians and optical assistants from independent practices.
Optometrist Jonathon Bench said: 'In my opinion, it is wrong. We should be charging for our time and services. Accountants aren't offering free services and the last time I checked neither were lawyers.'
The sector was instead urged to focus on adding value through service and better-performing materials.
Optical consultant Abi Grute said: 'I can see it will be difficult to make those free things disappear, so we need to look at other ways we can add value.'
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