J&J sponsors Sky TV shows

Johnson & Johnson Vision Care is sponsoring six prime time shows on the Sky Living channel, following a successful sponsorship of Grey's Anatomy in 2009.

The 15-second features with 'Melissa', the face of 1 Day Acuvue TruEye brand contact lenses, will be used at the beginning and end of each advertising break during Grey's Anatomy, Cougar Town, Nikita, Chase, Hot in Cleveland and Drop Dead Diva.

The company stated that the six-figure deal, which runs until the end of the year, will see the brand reach 21 per cent of the satellite network's total upmarket female audience, which equates to 2.7 million ABC1 women.