Johnson & Johnson Vision Care has announced a new partnership with the Living channel, following its successful sponsorship of Grey's Anatomy last year.
An 11-month campaign will include a variety of Acuvue products, supporting six flagship prime-time programmes on Living: CSI CSI Miami Medium Criminal Minds Ghost Whisperer and Supernatural.
Each programme will have 10-second sponsorship slots and a joint Acuvue and Living indent, the first time that Living has participated in this type of exclusive channel partnership. The sponsorship runs until December.
There is also an online presence on the Living website where consumers can enter six co-branded competitions throughout the year. These will also be highlighted on air.
Shirley Bovonsombat, senior product manager at Johnson & Johnson Vision Care, UK and Ireland, described the campaign as bigger and more exciting than any previous campaigns.
'Through continued presence on Living and online, we aim to encourage more people to try Acuvue brand contact lenses and drive more patients into optical practices,' she said.