Johnson & Johnson Vision Care building business

Are you an SME? What’s your USP? And is your KPI your ATV?

If some or all of these acronyms mean nothing to you, you’re not alone. Most independent optical practices fall into the category of small or medium-sized enterprises (SMEs) for whom terms used widely in other retail sectors may seem like a foreign language.

A recent series of evening events, organised by Johnson & Johnson Vision Care, introduced eye care professionals (ECPs) to retailing concepts used in other sectors and showed how these might be applied to optical practice. The aim was to help these businesses thrive in an increasingly competitive environment, grow incremental practice sales and retain customer loyalty.