Following Asda's claim of victory in a legal battle with Specsavers (News 06.08.10), the multiple has also declared it was pleased with the outcome of the case against Asda for trademark infringement in a marketing promotion last autumn (News 30.10.09).
The multiple took legal action over the campaign which saw the slogans 'Be a real Spec Saver at Asda' and 'Spec Savings at Asda' used in Asda practices and on the company's website and Twitter account and a new Asda Opticians logo featuring overlapping ellipses.
Specsavers' global marketing director, Richard Holmes, commented: 'We are delighted that it has been clearly and unequivocally established by the judge that Asda cannot use the term "Be a real Spec Saver at Asda".'
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