London show expanded due to demand

Incredible interest in Optrafair London led organisers to expand the show's size within hours of opening the order book at last weekend's Birmingham Optrafair.

The show (News 05.04.13) is being staged in London's Olympia exhibition centre from April 11-13 next year as a partnership between Optrafair organiser the Federation of Manufacturing Opticians and Optician.

Optrafair London will allow visitors from the UK and around the world to see the very best of British eyewear, design, technology and education in the heart of the capital.

Initial plans earmarked space in the Olympia Central area of the West End venue and within hours all of the designated stand space had been taken. Potential exhibitors continued to confirm their intention to exhibit at the event while an extended floor plan was prepared.