Marchon agrees deal with G-Star Raw

Designer clothing brand G-Star Raw has signed a licensing agreement with Marchon for the manufacture and distribution of eyewear collections under the G-Star Raw brand. The first collections are scheduled for release in October 2013. Claudio Gottardi, Marchon president and CEO, said that G-Star had a 'rich heritage and a formidable history and combined distinctive construction and high-level craftsmanship, something which aligned with Marchon's core values'.

On the new agreement, Jos van Tilburg, CEO of G-Star, added: 'This is a significant day for us. We are excited to start this partnership with Marchon. We are proud that with their expertise and experience we are able to expand the G-Star design philosophy and innovation strategy to eyewear.'