Marcolin Group and Max&Co sign licensing agreement

Marcolin Group has added Italian fashion brand Max&Co to its portfolio.

The two companies signed a licensing agreement for the design, production and distribution of women’s eyewear, starting in 2020 and ending in 2024.

Brand director of Max&Co Elia Maramotti said: ‘Our partnership with Marcolin Group marks an important step in the evolution of Max&Co. Together, we will develop design driven eyewear, with the same attention to materials and details found in our ready-to-wear collections.’

Marcolin Group’s CEO Massimo Renon added: ‘The opportunity to work on the design, production and distribution of this brand allows us to experiment with new ways of creativity and style, and to express the full potential of Max&Co’s contemporary image through their eyewear.’