Marcolin Group expands portfolio with BMW Group

Marcolin Group has signed a worldwide licensing agreement with BMW Group.

The agreement for the design, production and distribution for eyewear from BMW, BMW M and BMW M Motorsports labels will begin on January 1, 2020 and will last until December 2024.

Massimo Renon, CEO Marcolin Group, said: ‘We are very excited and proud to be entering this new partnership with BMW, one of the most powerful leaders in the automotive and motorcycle industry. BMW has a strong influence in fashion, with products that are exciting to luxury audiences globally. We believe that the BMW brand, with its solid worldwide presence and innovative fashion design, will fit perfectly within our portfolio. We are confident that this partnership will have great success.’