Independent event organiser Media 10 has announced the sale of the 100% Optical B2B trade show to CloserStill Media.
Set to take place from March 1 to 3 2025, 100% Optical launched in 2014 and has since drawn in over 10,000 visitors annually, occupying almost 20,000 square metres at Excel.
CEO of Media 10 Lee Newton said: ‘We never plan to sell any of our events, but sometimes there are offers that as a business we can't refuse.
‘Optical is a fantastic event, a world-leading B2B trade show - it makes us all proud. We are delighted that a company with the pedigree of CloserStill are the new owners.’
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