Merchamp offers practices online ordering facility

Dublin firm Merchamp Optical has launched a consumer and e-commerce website www.merchampoptical.com to promote its range of frame brands, from budget through to high end.

Owner John McKiernan said the site had been in development for five months and was a showcase for Merchamp's eyewear to consumers and practitioners, with practices able to order the frames through a password-protected system.

'Many practices get eye exam appointments over the internet, so we thought it would make sense to give them the frame and sunglass ordering facility online. Putting it together has been a considerable investment and to coincide with the launch we have introduced some special offers,' he said.