Organisers of the Mido Milano Eyewear Show have announced the event will now take place between January 31 and February 2 to avoid coinciding with the Milano Cortina 2026 Winter Olympic games.
This decision was aimed at easing planning for and improving the overall experience of exhibitors and visitors alike.
‘By moving the event dates up one week, we will continue to ensure an experience of the highest level, while also benefiting from the advantages that a city preparing to host the Olympics has to offer’, noted Lorraine Berton, president of Mido.
The forthcoming edition of Mido will take place at Fiera Milano Rho February 8 to 10 2025.
