Mido 'driving force for eyewear economy'

Milan's optical tradeshow MIDO wrapped up this weekend (Feb 8-10) spanning seven pavilions of the Fiera Milano Rho Exhibition centre, organisers described the event as a 'driving force for the international eyewear economy' as over 42,000 buyers, distributors, opticians and eyewear professionals gathered. 

Led by the first female president of MIDO & ANFAO (Italian Optical Manufacturers Association), Lorraine Berton, organisers concluded: 'The 53rd edition of MIDO opened with many visitors from around the globe, with pre-registered numbers up about 15% over last year and more than 1,200 exhibitors, 150 of them new entries, spread across seven pavilions and eight exhibit areas. An additional 1,000m² of exhibit space (compared to 2024) were needed to accommodate everyone.’