Mido revamps with a new show layout

Mido's 41st exhibition (March 4-6) is to run alongside three other international fashion-related trade fairs (Micam, Mipel and Mifur) and has confirmed the participation of the industry's leading manufacturers.

The three-day show, with extended hours, promises pavilions dedicated to each sector - lenses, machines, accessories, frames, large and small companies, traditional and cutting edge.

A new layout for the show opens out into a series of themed plazas to give improved and immediate access to the exhibitors. Visitors to the show will also have access to a new app for iPhones, iPads and other smartphones that can provide details on getting to the fair, the location of favourite stands and details and images of the styles on display.