Internet entrepreneur Jamie Murray Wells is now competing with Specsavers Boots and Scrivens for a share in the hearing aid market after this month's launch of HearingDirect.com.
Murray Wells said that his company aims to revolutionise the hearing aid industry by offering the public quick and easy hearing checks online and providing hearing aids for as little as 10 per cent of their cost on the high street.
Estimating the UK's annual spend on hearing aids at more than £210m, Murray Wells told Optician: 'The hearing aid market shares a lot of similarities to where the optics market was five to six years ago. I felt a lot of customers were being short changed for their hearing aids.'
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