MyOptique Group buys Scarlett of Soho

MyOptique Group has announced the acquisition of vintage eyewear brand Scarlett of Soho for an undisclosed fee.

Following the deal, Scarlett of Soho will be sold exclusively across the group’s GlassesDirect.co.uk and Eyewearbrands.com websites, alongside other in-house brands including London Retro, Scout, Harrington and Aspire.

Sales of the group’s in-house brands were up nearly 75 per cent over the past financial year, growing to over a quarter of Glasses Direct sales, a statement said.

Scarlett of Soho will be sold two for £95 across Glasses Direct, and also as a single frame for £79 on Eyewearbrands, moving from a previous subscription charge model for the brand.