MyOptique Group has announced the acquisition of vintage eyewear brand Scarlett of Soho for an undisclosed fee.
Following the deal, Scarlett of Soho will be sold exclusively across the group’s GlassesDirect.co.uk and Eyewearbrands.com websites, alongside other in-house brands including London Retro, Scout, Harrington and Aspire.
Sales of the group’s in-house brands were up nearly 75 per cent over the past financial year, growing to over a quarter of Glasses Direct sales, a statement said.
Scarlett of Soho will be sold two for £95 across Glasses Direct, and also as a single frame for £79 on Eyewearbrands, moving from a previous subscription charge model for the brand.
MyOptique Group CEO Kevin Cornils said: ‘We are delighted to have Scarlett of Soho join the MyOptique Group family. The collection was founded on a principle we share of offering top quality for amazing prices by cutting out the high street middleman.
‘By bringing scale and making it available to try with our free home trial and our online virtual mirror, we are able to bring Scarlett of Soho and its high quality collection to a wider audience at even greater value for money.’