Picture credit: Rex Features
A dedicated news programme developed by ABDO and ITN Productions and presented by national newsreader Natasha Kaplinsky (above) will aim to give a ‘unified voice for the sector’ and show how vital it is that opticians are seen as members of primary healthcare teams.
The programme will premiere at the 2014 ABDO Conference and Exhibition on March 30-31 and will be distributed to healthcare partners in government departments and relevant news networks.
ABDO general secretary Tony Garrett said the organisation was aware that most members of the public did not have a clear understanding of the vital role opticians play in the provision of primary healthcare.