New TV advertising campaign for Optegra

Optegra has launched a new television advertising campaign that was filmed at its flagship hospital on Queen Anne Street in London.

The advert features members of staff at Optegra highlighting how they can help and a film showing things people can see with good vision such as smiles, birthdays and sunrises.

Strategy and marketing director for Optegra Baba Awopetu said: ‘We carried out a huge amount of research… and feel that we have created an excellent, clearly messaged campaign. The ad reflects that vision correction is all about their personal needs, their individual prescription and what they want to achieve. This personalisation really is the DNA of Optegra, and we hope that it will appeal and encourage viewers to have treatment which is truly life-transforming.’