Optegra has launched a half a million-pound advertising campaign titled ‘Opt for Better’, with different adverts targeting audiences with diverse eye care needs.
Designed by Optegra’s creative agency Kitchen and media agency Brazil Street, the strategy was led by focus groups and research with patients to identify the motivations behind people’s decision to have surgery.
Optegra UK marketing director James O’Shea said: ‘We are excited to launch our new campaign where we have focused on the everyday implications of poor vision, and consequent improvements post-surgery.
‘Our new NHS cataract advert will focus on ‘opt for shorter waiting lists’ which we know is vital to our patients, and reflects the offering we can provide with treatment within just six weeks of referral.
‘It is early days for this new campaign but initial feedback has been really positive and we have already seen a significant increase in our enquiries and consultations for our range of vision correction and cataract treatments.’
